Category Archives: Perth News

How to encourage customer loyalty for startups

Business owners know that offering good products and/or good customer service is important. However, how can customer loyalty actually boost your business?

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Customer loyalty

There are a number of reasons why having loyal customers is important. Looking at a customer’s perspective, you have been loyal to at least one brand in some way. Hence, you keep on buying such a brand because you love it and you feel that your money is worth the quality you get. This is why in a business perspective, earning your customers’ trust is so important.

Perhaps, repeat business is the most obvious advantage of customer loyalty. They are the customers who keep coming back and spending more money on your latest or updated products and services. They keep on coming back because they trust your brand and are confident they are getting quality for their money, rather than gambling on a new brand.

The second most popular benefit of having loyal customers is gaining more referrals. Of course, one of the best forms of advertising has to be the one you don’t pay for and is consistently spreading awareness and endorsements of your brand through word-of-mouth. Not only do loyal customers keep coming back, but they also bring you, new customers. If you earn happy repeating customers, they are more likely to tell their family and friends about your business and essentially do your marketing for you.

Loyal customers are also more willing to spend more money for your product or service. Compared to first time buyers, repeat customers spend more money for about 60%. This figure proves that once a customer has developed trust in your brand and the quality of your product, they are likely to continually return to purchase from you.

However, having loyal customers is a tough challenge especially for start-ups. Do you want to know how to encourage your customers with loyalty? Check this out:

Do your sums: Property investment a big numbers game

There are numerous forms of investments nowadays wherein you can grow your money. One investment option to consider is income property. This can be a great option for a number of benefits.

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Real property investing

Investing in real estate has been present decades ago. It is a type of investment where you buy a property and develop it with the intention to earn income from it. Some call it income property.

Income properties can be residential properties, such as condominiums, apartments, single-family homes or multi-family properties. Some income properties come in the form of commercial properties, such as a strip mall. Money is generally made through holding the property and renting it out or selling the property after the value of the property has appreciated.

One of the reasons why income property is a great investment is because you become your own boss. When you become the owner of the property, you make your own decisions. You choose what property to invest in, what tenant you will rent to, how much you will charge in rent and how you will manage and maintain the property.

Secondly, investing in real property can also give you the benefits of leveraging. For instance, you can buy a property using a small amount of your own money, while borrowing the rest, often four to twenty times more, from a lender. If you purchase a property using significantly more debt than equity, the investment is said to be “highly leveraged.”

If you convert your asset into a rental property, you can also earn a number of advantages. You will be able to receive a rental income. Any money left after paying your expenses will be money in your pocket.

However, despite the many advantages of real estate investing, it is not as smooth as it seems here in Perth. In fact, according to an article from The West, it has become a numbers game.

You can read the full article here:

Avoid these 6 mistakes if you want to sell your home

Selling a home is not easy and it often requires some work. However, because it will take effort does not mean it needs to be any harder than necessary. All you need is to make smart decisions about how you use your time and energy – this is the most effective way to achieve a smooth way for a sale that satisfies your goals and lets you realise the full potential of your property.

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Selling a home

If you want to sell your home and would like to get a good price out of it, the first thing you need to do is to take care of your landscape. You should know that the landscape is some of the first things buyers are going to notice as they pull up to your house. Meanwhile, you don’t have to be extravagant. You don’t have to add a swimming pool or hire a professional to impress your buyer. You just have to tidy up and make sure things look neat and preferably alive if possible.

To impress your buyer, you need to remove the clutter so that your property will look neat and clean. You can mow the loan and remove the garbage. In real estate sales, first impressions count. This is one of the simple improvements that will increase home value. The more clutter, the more uncomfortable things will feel. Instead, aim to maximise the perceived space in your home.

Is your home dark and has dreary colours? If it does, it can shrink the perception of the space. An old, stained paint makes rooms look decrepit. By painting with contemporary colours and ideally with a little insight from a knowledgeable Real Estate agent or interior designer, you can change the whole feel of your home.

When selling your home, you need to avoid certain home selling mistakes in order to get the price you want. What are these mistakes? Read this article to know the answer:

What your LinkedIn profile says about you (and your business) and 10 ways to make it better

Probably, you are aware that LinkedIn is a social media platform of choice for working professionals looking for connections – unless, you are unlike digitally-minded people.

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Nowadays, many tech-savvy professionals and perhaps the majority of the business workforce are already on LinkedIn. They have profiles and are connected to the social network a majority of the time through their computers, laptops and mobile phones.

Since there is every indication that more and more business will be moving to social media, taking advantage of the free exposure provided by a network like LinkedIn simply makes sense. LinkedIn has many features that businesses and social media marketers can take advantage of. You can establish your expertise through the LinkedIn content platform, interact with your community via brand pages and groups, and reach out to others via LinkedIn messaging.

Furthermore, LinkedIn offers opportunities to the network every day. You can expand your business connections through LinkedIn far more than by using Facebook or Twitter which are mainly centred on social networking and connections whereas LinkedIn as more focused on professional and corporate connections.

If you are recruiter, you can get many advantages from LinkedIn. You can look at profiles and look for people who have the perfect skill sets for the position you are looking for. Almost every professional nowadays are already on LinkedIn. In fact, if you’re not on LinkedIn, it may lead them to speculate why. For example, are you not Internet savvy? If you’re looking for a job, it’s expected you’ll be on LinkedIn.

Another cool feature of LinkedIn is that it enables your peers to endorse your skills and write up recommendations, and you can do the same for them. People who are searching for networking connections or job candidates will take these recommendations into consideration.

Despite these advantages, you still need to know how to create your LinkedIn profile so that it will be appealing to others. Here are some tips:

Market Research

If you want to start and run a successful business, you need to know all about your potential and existing customers, as well as the marketplace you want to operate in. This is why it is important for every new and existing business to conduct market research.

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Market Research

Market research helps you understand your market and the needs of your customers. It is a critical component when you’re launching a product, trying to improve your existing service or when you’re just looking to be a step ahead of your competitors. It will provide you with all the information you need to make a better business decision.

The customers are the ones who will buy your products and services. With good market research, you will be able to map out the full profile of your ideal customer. And by being able to know them, you can determine the market size and what triggers them to buy. You’ll gain valuable insights like their age, location, gender & income, which will help you in creating effectively tailored marketing and pricing campaigns.

Another benefit of having market research is that you can have knowledge about your competitors and their strategies used in approaching the market. Keep in mind that they are the ones taking away your customers from you. That is why you need to determine who the top performers in the marketplace are and know their strengths and weaknesses – they can help you which strengths to replicate and which gaps you can utilise to gain more customers.

Market research can have a great contribution to your business’ growth. It helps you comprehend the demands of your customers, detect more business opportunities, plan the perfect marketing campaign, minimise losses, and keep track of the competition. You can also classify your objectives while following the current trends and take advantage of reaching out to your target audience.


Ganging up on workplace bullying

If one of your employees feels that he or she is being bullied at work, he needs your support. Workplace bullying can be in a form of physical, verbal, psychological or social abuse by the employer, manager or another person or group of individuals at work.

Workplace bullying

No matter what type of workplace or business you are in, workplace bullying can occur. From offices to shops, cafes, restaurants, workshops, community groups and government organisations, anyone can be a victim of workplace bullying. It can also happen to volunteers, work experience students, interns, apprentices, casual and permanent employees.

Workplace bullying is a problem that can cost workers their jobs, and it can cost companies through employee stress, productivity loss and lawsuits, to name a few

As the leader, manager, or owner, there are definite steps you can take to proactively address bullying. However, if a workplace issue involves a problem of illegal activity, violence and threats, sexual harassment, worker/customer safety, or other issues with legal ramifications, this is not something to try and handle on your own. It is better to ask for some help from your legal department.

First of all, you need to know what bullying is. You also need to know the forms of workplace bullying so that you’ll know how to take necessary actions to combat such a problem.  In most cases, bullies will find ways to make their victim’s job harder than it has to be and finding ways to prevent their victims from succeeding. These bullies push their victims out of important projects or calls so they can take credit for your work or ideas.

Whenever you notice bullying in your workplace, you need to address the issue as soon as it happens. You need to be vocal and have a script developed on how to communicate with the bullies.

For more on this subject, click here:

The secret to keeping all of your customers (Hint: Get back to the experience)

As a business entity, you would like to increase your earning power. There are a number of ways to do this and all of them start with giving your customers the satisfaction they deserve and keeping them happy. Customers are the reason for your business’ continued existence so you should do everything to keep them.

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Keep your customers

Customers look for the value of their money. Hence, they expect from you excellent product or service that match exactly to what the advertising specifies, accompanied by a guarantee for reassurance. If you deliver products like this you will gain their trust and repeat purchase will follow along with recommendations.

Whatever niche your business is in, once your customers are interested in your product or service, they often want to buy more from you. However, they will first want to learn about you and the product you are offering. Respond to their inquiries promptly because they don’t want to wait. If you still can’t find the time to respond promptly, then consider delegating this task to an employee or outsourcing to an assistant.

You also need to be thankful to your customers and let them know about that. Saying ‘thank you’ is the simplest possible way to keep your customers happy. A customer that feels appreciated is much more likely to bring you to repeat business and/or refer you to a friend.

People, most especially customers would like to buy products and services from companies that are more personal. They prefer doing business with someone who treats them as friends or family rather than ordinary customers. To do this, you can start by calling your customers by their names and ask them how their day is going. Even if your business is conducted over the internet, there are ways to personalise emails to let your customers know that you care about them.

For more on how to keep your customers happy, read this:

Seven social media tools that will save you time and make you money

We all know that social media is an excellent tool for connecting people. But at this point in time, many have already discovered leveraging from the online connections they’ve created through social networking sites. If you’ve built up enough trust with your followers, they’ll be more inclined to check out your recommendations and the links you share.

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Social media tools

Right now, there are Australians making a living on social media. When it comes to making money from social media, the sky is the limit. For many, this has already become their full-time job which gives them freedom and independence to work for themselves with a comfortable salary.

However, building up a social media profile and audience to that level takes a serious amount of dedication and effort. This career is something that you probably won’t have time for when studying a full-time degree.

However, when by knowing the right tricks on how to make money from your social media account, you can potentially make a fortune out of your accounts.

If you want to earn from social media, you first need to find your niche. Keep in mind that there are millions of people out there who also want to make money, so if you want to make it you’re going to have to do something different. That doesn’t mean you have to do something completely bonkers, but it does mean you need to find your specific niche. Determine your expertise and what’s your passionate about. Once you’ve got the general area, try and narrow it down to a specific angle that hasn’t been done before.

Sure, the most important factor to consider when it comes to making money from social media is by earning many loyal followers. There are ways to boost your online following and you need to study those.

Luckily, there are some tools you can use to make your goal of making money from social media a lot easier. Read this article for more details:

How to have an eco-friendly home

What is an eco-friendly house and why are Australians building efficient eco-friendly houses? Why should you care about this type of house?

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Eco-friendly House

An eco-friendly house, also known as green home is a type of house that has been specifically designed to save energy, to have much less impact on the environment, and promote indoor air. There are a number of reasons for the increased demand for eco-friendly houses.

One reason why people build green is to ensure the health of their family and housemates. This type of structure does not only protect us from elements, but it also protects us from toxins brought by pollution. Our house is the space where we spend most of our lives after work and school so it is important that our house does not harm us in any way.

According to a certain survey, about half of people who decided to go “green” replied that they built an eco-friendly home for health reasons.

Another advantage of green building is efficiency when it comes to the consumption of our resources such as water and energy. This is especially true for fossil fuels, mined metals and even for renewable materials like wood which take a long time to grow.

When planning to build an eco-friendly home, you need to keep in mind the house plans and designs, construction, and sourcing your materials. For instance, you need to be careful with your site selection. You need to choose the most favourable site to build, and you also need to decide the orientation of the house to reduce energy bills for good lighting. Moreover, you also need to ensure maximum protection from the elements.

Perhaps, the roof is one of the most expensive elements in building an eco-friendly home. This type of roof has an influence on the micro-climate of the house. You also need to add insulation walls that provide the right living condition indoors. It is also one of the best means to achieve energy efficiency, especially in an existing building.

For more on eco-friendly houses, check this out:

Downsizing for a bigger life

For some homeowners, doing a home downsizing process is a way to improve challenging situation or to simply make an out of a stressful life. Downsizing a home can mean different things to many people.  We downsize our houses for a variety of reasons. There are many benefits to downsizing but there are also some disadvantages.

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Downsizing your Home

Home downsizing benefits include financial and non-financial. The most obvious financial benefit of downsizing your home is lower mortgage payments. And there are different reasons why people decide to do this, but the most common reason is to make life financially simpler. Other reasons are because of a disability so they need to look for an affordable home. It could also be caused by financial difficulties due to job loss. For many Western Australians, finding a home with lower mortgage payments means less stress and less time at working place making money to pay a larger home.

Another advantage of downsizing is lower utility bills. Aside from having a lower mortgage payment, you’ll also have lower utility bill. Smaller home is cheaper and is not bringing a strain on a tight budget so you don’t need to worry about the heating and cooling inside your home.

In addition to the financial benefits we’ve mentioned, a smaller home doesn’t require much time when cleaning and maintaining. As an owner, you get to have more time to relax and de-stress, because you get to put less time on working.

On the other hand, there are also some disadvantages of home downsizing. It may be financially benefiting, but it takes a great deal of your time and effort. It includes sorting through belongings, deciding what should things to be remained and what things to let go. Often times, homeowners experience letting go of things as emotionally difficult and physically tiring.

For more on downsizing a home, check this out: