Category Archives: Perth Business News

How to Build an Authentic Instagram Audience

Instagram has established itself as the world’s most popular platform for sharing photos. Today, it has over 800 million monthly users who are active on the site. According to statistics, more than 60 million photos are posted every day.

perth business news

Instagram marketing

Nowadays, more and more businesses (large companies, medium-sized and small business enterprises) are using Instagram to promote their brands and services. There are also a large number of Instagram influencers with a massive amount of followers. So if you want to reap great results from Instagram marketing, you need to come up with a smart plan.

However, the challenge for marketers is to know which kind of posts work best for growing your audience on this platform. Hence, you need to plan on which posts or right kind of content to publish in order for you to stay relevant to your current audience while bringing in new ones.

But first off, you need to make sure to create your business’ Instagram account. Or if you currently have an Instagram account, you can switch your current profile to a business account – this should be the first step to do before starting your marketing plan.

Once you’ve created your business account, the next step is to study the free tools you can use for your Instagram marketing campaigns. Business profiles on Instagram aren’t all that different from Facebook business profiles. Through Insights, you can view statistics like impressions, engagement data, and more.

One Instagram feature that marketers can take a lot of advantage of is Instagram Stories. Instagram stories differ from regular Instagram posts because they come in a “slideshow” format. Also, they are only live for 1 whole day (24 hours), but Stories can be saved to any of your devices and reused at a later point.

To learn more on how to build a loyal audience in Instagram, check out this post:

too good to be true: why a negative review could be exactly what your business needs

Getting negative reviews from disgruntled customers is one of the worst things that can happen to your small business’ online reputation. Meanwhile, what most Perth entrepreneurs don’t know is that they can make something better from this bad happening.

Negative feedback from customers is difficult to take, but you can’t allow your emotions to drive your actions. In most cases, this only makes matters worse.

Learning lesson is the best your business can get from negative feedback. Pay attention to what’s being said in the complaint rather than focusing on the complaint itself. Know what they are saying that can be used to improve your business.

Apart from looking at the negative reviews your small business receives, you also need to pay attention to the reviews your competitors receive. Learning what they’re doing wrong can help prevent you from doing the same. If you’re savvy, you’ll even find ways to improve your services and products to counter the problem and give your brand a big boost. Keep in mind that your competitors’ weaknesses are opportunities to win their customers over.

Knowing how your customers see your business is an important edge your company gets. If you know how they look at your brand, you sure can make some improvements and do some changes if necessary to improve your brand’s image to them.

Continue reading at

Other articles to read:

NRL TV star Bryan Fletcher reveals why he exercises every day

Food bloggers helping put Canberra on culinary map

Make Bathroom renovations in Perth Simple

Equal Opportunity, Affirmative Action and Diversity

Resulta ng larawan para sa diversity

Is your business in Perth facing a diversified work group? Is your team in your workplace composed of people coming from different backgrounds or races? If you do, it may seem like a difficult task bringing people together to work as one team. However, you should know that these differences can provide broader views, wider experiences and skill sets.

In order to improve both employee and team relations, managing diversity is an important part of workplace harmony, regardless of cultural differences. It is possible to manage diversity at the office if you just know how to keep things in the right places.

When hiring your staff, you should hire based on their skill sets and not based on their backgrounds. Treat everyone equally, particularly minority groups, when interviewing for new positions. Don’t think that you’re doing a new employee a service by hiring from a minority group.

Regardless of your employees’ background, you should treat each of them equally. Make them feel important because of their skills; appreciate their efforts. Ethnic differences must not be allowed to create double standards. Appreciate the work and skill of all staff members.

According to an article published at Hopkins Medicine, “Diversity is not limited to race, gender or ethnicity – a diverse group includes people of different religions, sexual orientations, ages, work experiences, cultures, physical abilities, military experiences and educational backgrounds.”

For more on diversity, read the full article here:


Read our posts about Dealing with Negative Reviews

Buying and selling your home

Image results for buying a home

Australia is one of the very best countries in the world to live. According to reports, it also ranked number one for surviving the recession. What is important in regards to property growth is that it has attractive living standards and economic strength. Moreover, Australia’s population continues to grow plus demand for residency from offshore remains constantly high.

As we all know, property prices increase just like any other commodity, and that is through supply and demand factors. Therefore population growth is one condition that leans toward growth. However to maximise your investment returns you need more. This is especially true if you live in Perth WA.

The residential property’s appreciation is always a major consideration. One of the main advantages of the Australian property market is high rental returns and this is set to improve as demand is already greater than availability, plus more and more young people are moving into the cities from rural Australia as the lure of high tech jobs tempt them to the cities.

However, if you want to purchase a property in Australia, you need to know all the important things about property acquisition. In this webpage, you will learn all the not only purchasing a residential property, but selling as well.

Check out this page from the Australian Taxation Office or ATO:


You may also check out:

Equal Opportunity, Affirmative Action and Diversity

Writing a Business Plan? Do These 6 Things First

Buying and selling your home

Writing a Business Plan? Do These 6 Things First

Want to know how to write a business plan for your new enterprise in Perth? Check this!

Businesses usually create a business plan before their start up. In fact, most successful businesses we know these days started from a well made business plan.

Creating a good business plan requires a few things. It has a lot of data, but you should sieve out information that is irrelevant for your business. Without this plan, it is difficult to cover everything that needs to be covered in your proposed venture even if you have the smartest business ideas in the world. A good one has to address all of the central components to starting a business. It is essential to make sure that you, as a new business owner have carefully thought through many if not all, of the important components of your new venture. Ideally, you need to do this before starting your venture.

Generally, business plans are prepared to obtain financing for your business and to help determine if important components of starting a business have been considered.

However, some new entrepreneurs (or even the older ones) overlook aspects of starting a business. So the business plan helps to ensure that most, if not all reasonable questions have been answered and strategies thought about. Having a business plan may be considered “optional” but they serve vital importance to business owners.

Starting a business is not for everyone, but great planning initiated through a solid business plan will always bring in the results. Read more about business plan right here:

Food bloggers helping put Canberra on culinary map

Creating your own food blog can be a fun idea. As you choose the right name, use high quality photos, and write great content, you’ll be able to establish a solid presence on the internet.

Food blogging is fun and really simple. There a lot of things you can do – you may take photos of either what you cook or what you eat (even though you didn’t make it yourself) and then share it on a blog. Or, you can just write and share your own recipes on how to make such foods share your thoughts about the place where you had the particular dish. That’s probably some of the simplest things you can do with a food blog.

Perth Business NewsToday, people love capturing photos of almost everything, upload it and then share it through things like Facebook, Instagram or Twitter, or whichever platform they prefer to use with the entire buzz about social media.

Aside from being able to become viral all over the social media and internet world, there are also some other benefits you can get from food blogging. According to an article published at, food bloggers are helping Canberra become popular on culinary map.

You can read the full blog post right here:

13 Online Business Ideas

Nowadays, there are millions of people making full time income online, working part time hours from the comfort of their home in Perth and other cities around the world.

Perth Business News

Online Business Ideas

One of the biggest reasons why they are doing business at home with the help of the internet is that they can set their own working hours, live wherever they want and have all the time in the world to spend with their family and friends. In other words, they can do all they want without asking permission from their boss.

The second advantage of having an online business is the initial capital necessary. Compared to building a brick and mortar business, online business usually requires less initial funding. In fact, some of them have zero cost.

Thirdly, setting up an online business means that you have a huge market. With the use of the internet, you can target potential customers from virtually all angles of the globe. Theoretically the whole world is your market, and every single day there are thousands of new people coming to internet marketplace. Furthermore, your business can work on auto-pilot which means that your business is open for your customer 24/7.

Another great advantage of having an online business is that it is easy to set up. All you need to have are great ideas. Creative ideas are the only thing you need as your key to success.

Here are Nicole Fallon’s 13 online business ideas, which he posted at Business News Daily, which you can use for your online business venture: