As a business entity, you would like to increase your earning power. There are a number of ways to do this and all of them start with giving your customers the satisfaction they deserve and keeping them happy. Customers are the reason for your business’ continued existence so you should do everything to keep them.
Customers look for the value of their money. Hence, they expect from you excellent product or service that match exactly to what the advertising specifies, accompanied by a guarantee for reassurance. If you deliver products like this your will gain their trust and repeat purchase will follow along with recommendations.
Whatever niche your business is in, once your customers are interested in your product or service, they often want to buy more from you. However, they will first want to learn about you and the product you are offering. Respond to their inquiries promptly because they don’t want to wait. If you still can’t find the time to respond promptly, then consider delegating this task to an employee or outsourcing to an assistant.
You also need to be thankful to your customers and let them know about that. Saying ‘thank you’ is the simplest possible way to keep your customers happy. A customer that feels appreciated is much more likely to bring you repeat business and/or refer you to a friend.
People, most especially customers would like to buy products and services from companies that are more personal. They prefer doing business with someone who treats them as friends or family rather than ordinary customers. To do this, you can start by calling your customers by their names and ask them how their day is going. Even if your business is conducted over the internet, there are ways to personalise emails to let your customers know that you care about them.
For more on how to keep your customers happy, read this: https://www.flyingsolo.com.au/marketing/business-marketing/the-secret-to-keeping-all-of-your-customers-hint-get-back-to-the-experience