Most internet users nowadays read blogs, watch videos and share status updates on social media using their smartphones. In fact according to certain studies, about 80 percent of internet users use mobile devices to browse the internet.
As a result, both marketers and consumers begin their web services on mobile. Digital marketers in particular are excited to run mobile campaigns, because they know that mobile users are motivated buyers.
Mobile devices such as smartphones are changing the way your target audience and customers engage with your brand. Most people visit your website on their phones, open your emails on smartphones, and purchase from your store through their phones. This is why mobile marketing is a great opportunity for those who are looking for a great marketing platform.
This process of marketing is called “Mobile Marketing.” It is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
Mobile marketing started way back 2005 when companies like Nike and Pontiac launched their mobile marketing campaigns using mobile SMS and shortcodes. This was the time when more and more brands realised that mobile marketing is the future because people were crazy about mobile phones.
Mobile marketing is so important these days. First, it has wide, global reach. Keep in mind that most people check their phones first thing in the morning, and they keep their phone near them throughout the day. Moreover, you can reach them anytime, anywhere, as long as you are able to build solid mobile marketing strategy.
Perhaps, you already have a website for your business, but do you already have a mobile-friendly one? In today’s digital age, having a mobile-friendly website is important. Otherwise, you’ll stay behind the competition.
Test your websites mobile-friendliness by reading this: https://www.flyingsolo.com.au/technology/test-your-website-on-mobile